In an effort to motivate parents and caregivers to take action to reduce their children’s risk of oral disease, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives have released a new, free mobile gaming app called Toothsavers.. This interactive game makes toothbrushing fun by encouraging kids (ages 3 – 6) to save friendly fairy tale characters from the evil, cavity-creating sorceress, who cast a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate kids to save their own teeth by brushing their teeth two minutes, twice a day.
Featuring a fun and colorful design, Toothsavers includes three key features to help parents and their kids learn about the importance of oral health:
- The game calls on kids to be heroes. In a timed, finger-swipe brushing game they can save 10 characters in a fairy tale kingdom from an evil, cavity-creating sorceress.
- The two-player version of the game allows for kids to “brush” the teeth of their friends and parents when the mobile device is held up to their mouths.
- The app also offers a real-life toothbrushing companion for kids and parents to keep track of their brushing progress, as well as morning and nighttime reminders.